The battle for the presidency is heating up as Donald Trump and Kamala Harris position themselves as leaders with “common sense.” Both are using this phrase to appeal to voters, but they do so differently, creating a unique dynamic in the upcoming presidential debates.
According to GOP strategist John Thomas, the way each candidate uses “common sense” could significantly impact voter perception.
Why Do Politicians Focus on “Common Sense”?
Politicians often emphasize “common sense” to appear relatable and avoid sounding extreme. For Trump, the phrase reflects his straightforward approach, distancing himself from the elites.
Meanwhile, Harris uses it to present her policies as logical solutions, even though her track record may challenge that perception.
Trump’s Strategy: Connecting with Everyday Americans
Trump’s use of “common sense” aligns with his rejection of elite culture.
His policies focus on practical solutions that resonate with the average voter. According to John Thomas, this strategy feels authentic because Trump has consistently maintained this stance since his presidency.
Harris’ Challenge: Balancing Experience and Change
As vice president, Harris faces the challenge of justifying her association with the current administration while promoting a “common sense” agenda.
Voters may question why her ideas weren’t implemented earlier during the Biden-Harris administration. This creates a tricky balancing act for her messaging.
Key Differences in Their Approaches
- Trump: Focuses on simple, practical solutions and appeals to non-elite voters.
- Harris: Ties “common sense” to her policy ideas, which some critics argue feel inconsistent given her administrative history.
Thomas believes that Trump’s consistency gives him an edge, especially when Harris tries to claim the “common sense” narrative.
Risks of Overusing the Phrase
Overusing “common sense” can backfire if voters perceive it as a gimmick rather than genuine intent.
Harris, in particular, risks appearing insincere if her policies don’t align with her past actions. Meanwhile, Trump’s history with the phrase makes it more believable when he uses it.
Upcoming Debate: What to Expect
The September 10 debate will be a crucial moment for both candidates. Trump is likely to question why Harris didn’t implement her “common sense” ideas earlier.
Harris will need to counter these points while highlighting her plans for the future.
FAQs
- Why do politicians use “common sense” in their speeches?
They use it to connect with voters by sounding practical and relatable. - How does Trump use the term differently from Harris?
Trump emphasizes straightforward solutions, while Harris ties it to her policy proposals. - What challenges does Harris face with this messaging?
She needs to balance her role in the current administration with her campaign promises. - Why is Trump seen as having the upper hand?
His consistent messaging and outsider status make his use of “common sense” feel authentic. - What is the significance of the September 10 debate?
It will showcase how each candidate defends their use of “common sense” while appealing to voters.
